Brand identity
The mark, the livery, the workwear, the signage — one firm, saying one thing.
- Logo & identity system
- Vehicle livery
- Workwear & signage
- Brand guidelines
Design studio — For the trades — UK
Your work is first class. Look like it.
We design brand identity, websites, magazines and the whole online presence for British trade businesses. We are a design studio — not a lead-generation agency wearing a hard hat.
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Builders
Electrical contractors
Plumbing & heating
Roofing
Groundworks
Joinery
M & E
Scaffolding
Landscaping
Civils
01
The problem
Nobody loses a tender because their brickwork was untidy. They lose it because the other firm’s paperwork looked like a proper company, and theirs looked like a bloke with a van.
Most trade businesses grow to a point and then stall — not because the work slipped, but because the way the business presents itself stopped matching the size of the jobs it wants. The logo was drawn in an afternoon. The website was £399 and it shows. The brochure a main contractor asked for does not exist.
That gap costs money quietly. It shows up as jobs you were never shortlisted for, rates you could not defend, and good people choosing to work somewhere that looks more established.
Closing it is a design problem, and design is the whole of what we do. Not SEO with a logo bolted on the side.
How we work
02
What we do
Four things,
done properly.
Most firms come to us for one and end up taking all four, because they are the same job seen from different angles.
Websites
Fast, plain, built to turn a stranger into a phone call. Not a brochure nobody reads.
- Design & build
- Quote & enquiry flows
- Project galleries
- Hosting & aftercare
Magazines & print
Company magazines, capability brochures, tender documents. Things people keep.
- Company magazines
- Capability brochures
- Tender & PQQ documents
- Print management
Online presence
Everything a customer finds when they search your name — tidied and made to match.
- Google Business Profile
- Social templates
- Photography direction
- Reviews & listings
03
Who we work with
Trades we
know inside out.
We have worked in each of these long enough to know what a good job looks like, and what your customers are actually deciding on.
Not on the list? We also work with scaffolders, civils contractors, landscapers and specialist subcontractors. Ask us.
05
The differentiator
We still
make things
on paper.
A website disappears the moment the tab closes. A magazine sits in a site office for two years, gets picked up by a quantity surveyor, and starts a conversation you were not in the room for.
We design and produce company magazines, capability brochures and tender documents — written, art-directed, printed and delivered. No other studio serving this sector does it, which is exactly why it works.
On The Tools, issue 11 — 48pp, perfect bound.
06
How it runs
Same as any
decent job.
No discovery workshops, no strategy decks nobody reads. Five stages, in the order you would run them yourself.
-
01
Site visit
A call, or we come to you. What the business is, where it is going, what is in the way.
-
02
Survey
We audit what you have and look hard at who you are bidding against. You get a written summary.
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03
Drawings
Two routes, properly worked up. Not eleven logos to pick from — two arguments to choose between.
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04
Build
Design finished, artwork prepared, site built, print specified and proofed.
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05
Handover
Files, guidelines, training, and someone on the end of a phone afterwards.
We had been quoting the same work as firms twice our size and losing it on the paperwork. First tender after the rebrand, we got it. The QS told us we looked like the safest pair of hands on the list.
Director, Hale & Sons Electrical
0
Trade businesses rebranded across the UK
0
Magazine issues designed and produced
0
Of work handed over with source files you own outright
No pitch. No deck.
Let’s have
a look at it.
Forty-five minutes on a call. You show us what you have got, we tell you straight what we would change and what it would cost. If we are not the right fit we will say so.