Magazines & print
Company magazines, capability brochures and tender documents — written, art-directed, printed and delivered on a pallet.
On The Tools, issue 11 — 48pp, 170gsm silk, perfect bound. Scroll to open.
A website is something people leave. A magazine is something they put down and pick up again.
Print stopped being fashionable about fifteen years ago, which is precisely why it works now. Everyone in your sector is competing for the same eleven seconds of attention on the same four platforms. Almost nobody is putting a properly made object into a client’s hands.
In construction the effect is stronger than in most industries, because the buying cycle is long and the decision is made by a committee you never meet. A capability document sits in a site office. It gets read by a quantity surveyor at lunchtime. It travels to a meeting you were not invited to.
It also does something a website cannot: it proves you can be bothered. Anyone can buy a template. Almost nobody commissions a magazine.
Each does a different job. Most clients start with the second and grow into the first.
32–48 pages, quarterly or twice a year. Your projects, your people, and enough genuinely useful editorial that people read it rather than bin it.
8–16 pages. What you do, what you have built, who vouches for you, and every accreditation in one place. The thing you send within an hour of being asked.
Templates your office fills in themselves, so every submission looks like it came from the same firm — because it did.
A single job, documented properly, at handover. Clients keep these for years and show them to the next person who asks who did the work.
We sit down with you and work out what is worth writing about. Usually more than you think.
Interviews recorded, copy written, photography briefed and shot on site.
Pages designed, a first-proof PDF for you to mark up, then amends.
Stock specified, wet proof approved, printed and delivered. We handle the printer.
From £9,500 per issue plus print, for a 32-page run of 1,000. Print is quoted separately and at cost.
Got something worth printing?
Even if it turns out you only need a capability statement, the conversation is free and we will tell you straight.
